How to Avoid the Worst Crime in Branding

There’s only one real reason to redesign your brand

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Put your hands up and walk away from the redesign

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Photo by Ricardo Arce on Unsplash

“You’re going to get tired of your brand a lot faster than your customers.” — My wise CEO

Your customers aren’t emotionally tied to the brand the way you are. They see it come and go a few times a week or month, while you’re stuck staring at it for 8–10 hours a day.

When you should actually commit to a rebrand

A brand is built for many audiences, including your internal team, but the most important one is always your customer.

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“Belonging is the idea that defines Airbnb, but the way we’ve represented Airbnb to the world until now hasn’t fully captured this” — Brian Chesky, Cofounder

Airbnb had moved well beyond their original idea, their original target audience.

This is the real reason why they and other smart companies engage in rebranding

It has nothing to do with what you want as a designer, director, or owner.

Helping you be happier & more creative by developing a Traveler Mindset: http://bit.ly/31SLsb2.

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